October 20th, 2006 by amazonia
Wednesday 5 July 2006 – London
The Individual View – Johan Eliasch, Chairman & CEO, Head NV, Europe
Introduction – Sir Trevor McDonald
What about the individual’s view? Our next speaker, though, is not just another individual. Johan Eliasch is Chairman & CEO of Head NV, the leading global manufacturer and marketer of premium sports equipment, including some of the most recognisable brands in the sporting world. In addition to his role at Head, he’s also Chairman of the investment group Equity Partners. It’s an investment group which has interests in the media, telecoms, aviation and industrial sectors. Away from business he’s very active in the political arena, where he’s currently Deputy Party Treasurer for the Conservative Party and he’s an accomplished sportsman as well.
What probably distinguishes him from most of us is that he’s just acquired approximately 400,000 acres of Amazon rainforest and I think (if I’m not mistaken) he’s encouraging the rest of us to do the same.
Johan, we’re very delighted to have you here.
Johan Eliasch
Sir Trevor, thank you very much for that kind introduction.
Well my Lords, Ladies and Gentlemen, I guess I was invited because of this purchase of rainforest. And you might ask why? Now, when I grew up in Sweden, in Stockholm, I could ski from October through to pretty much April.
Nowadays (I don’t live there anymore) but you’re lucky if you get one or two days skiing outside Stockholm. And the reason why? Well, global warming.
Now, why did I think about the Amazonas?
And taking a slight step back actually, why not think about terrorism, Iraq, Iran, etc.? That is more frightening compared to the devastating effects that global warming might actually have. I’m not going to go through all the statistics of climate, I think we’ve dealt with that, but let’s look at what are the solutions. I thought of the various ways and what is easy and, having analysed it, it was pretty obvious – buy rainforest in the Amazonas with the objective of protecting and preserving it.
So let’s look at what my 400,000 acres do. To put it into context, it preserves about 75 millions tonnes of CO2 emissions, which is about half of UK emissions, annually. It is about 10% of the Kyoto reduction target and it’s about half a percent of all the CO2 emissions annually in the world.
Now, let’s look also a bit at the Amazonas. Why is that region so important? It covers about 800,000,000 hectares which is an area one and a half times the size of Europe. So, it’s a huge area. The biggest country in the region is Brazil. Now, it accounts for about 20% of the global oxygen production and about 30% of the fresh water supply.
And out of all the things and potential devastations, I have heard about here today, one that has not been mentioned that much, which must not be underestimated, is fresh water.
If the sea level rises as much as predicted, it will destroy at least 50% of all fresh water supplies, because salt water will mix with fresh waters.
What happens in the Amazonas each year is that you have illegal burning and logging, to the tune of about 3 and a half million hectares – a land area which is almost the size of Switzerland, so it’s a huge land area. And that accounts for about 1 billion tonnes of CO2 emissions, which is more than the entire Kyoto reduction target over the period, and about 7.5 % of the total CO2 emissions globally. So, if one found a way to stop the illegal burning and logging we would actually deal with, not only the Kyoto reduction target immediately, but we would as well, as scientists concur with, deal with the somewhat exponential development of emissions of carbon dioxide.
Now, looking at the reasons behind this, why do we have all this illegal burning and logging?
It’s actually not companies that go out there and say “ok, we’re going to steal some trees or anything”, it’s poor people. A lot of them are indigenous peoples in the area who don’t have any other means than doing this to feed themselves and their families.
So, poverty (as you pointed out earlier) is very much an interrelated issue. And currently in these regions there are no mechanisms in an organised way to actually protect rainforests.
Mature rainforests are not part of the clean development mechanism, as provided under the Kyoto protocol, so it’s not eligible for carbon credits and that’s something that I believe has to change, as the catalyst to enable these regions to protect the rainforests.
Now a look at the insurance industry – I mean you lost a lot of money last year. I understand £66 billion as has already been said in the introduction. And I believe that the US government pumped in about £150 billion on top of that, so the total losses were £200 – £250 billion.
Now to put that into the context of the Amazon region.
And yes, there are conflicting stories. Does the illegal burning and logging have anything to do with the hurricanes?
And I would say yes, because you can actually see a direct correlation between the degree of deforestation in the Amazonas and the level of cloud cover (due to smoke) in the Gulf of Mexico and this definitely has an impact on weather patterns and the severity of the hurricanes. So, to put this in to context what we can do at prevailing land prices is buy the Amazonas, hypothetically, and the cost of doing that would actually be less – it would be about
£50 Billion at prevailing prices – and that is less than what the insurance industry as a whole paid out last year, so the payback is less than a year.
One of the first people that I mentioned this purchase to was an old friend of mine, who you’ve probably heard of, Hank Greenberg. And Hank said that “this is a no-brainer, count me in whatever you do”. Now, it’s not quite as easy as going there and buying up the rainforest. It is something which is sensitive with the local nations, the local communities and if I were to do an initiative of this sort, it would have to be done taking into account a lot of different constituencies. But I believe that if everybody joined forces in protecting and preserving the rainforest, we could immediately deal with the Kyoto reduction target and we could reduce the insurance industry’s losses significantly.
Now, one important part in global climate change is obviously the Kyoto protocol.
Now, I think that the biggest benefit of the Kyoto protocol, looking at it in a very crass, cynical manner, is that it has increased awareness.
Did it achieve very much? No. Because the reduction targets are in a lot of instances – pathetic.
And the other major issue is that the US never signed up and also India and China have not signed up. So if you want to make a change you need 80 different nations to sign up to that change. So it’s very difficult with taking a protocol which was sort of superficial in many ways, didn’t address a lot of things and move forward with that as the way to solve this issue. So I think it’s very important that the world leaders recognise this and start a new protocol. Not in 2012, but now. Otherwise we’re just deferring the inevitable.
Now, while I have been complaining about the US, China and India, I should also say that it’s been said that the EU has done better than the rest of the world. In fact, when you analyse it, we haven’t done that well. If you take Spain and Italy, for example, CO2 emissions went up 4.8% and 4.9%, respectively. And there are lots of other examples where we have not done very well. Now, I think one can present lots of examples, for instance, the UK.
If the UK spent 12 million pounds, it could buy rainforests in the Amazonas and it could meet its reduction targets under Kyoto, which is not a lot of money. I mean it’s a rounding error, compared to the other measures they are trying to take.
Another thing that you raised here earlier is innovation – yes, but innovation takes time, because coming up with new engines, new technology takes time. But there are lots of stupid things which are going on around us.
Now let me take two examples from the aviation industry.
Whenever you’re flying into Heathrow, chances are you will have to hold, because Heathrow is too busy. There are only two runways and there is a limit to how many planes can land each minute. We’ve been debating a third runway for a long time and it’s taken a very long time to actually get something done about it. The biggest benefit is the reduction in hold time that a third runway generates – it’s equivalent to about 1 Million tonnes of carbon emissions, which is not an insignificant number.
Another good example is, if you fly from London to Rome the actual distance is about 750 nautical miles, but when you fly it is about 950 nautical miles, and why is that? Because we have an air traffic control system in Europe where you fly zigzag, because of the volume of air traffic. And in order to combat that a long time ago we developed new technology and upgraded Avionex equipment that enabled us to stack planes much more effectively. But no one has really changed the APC system, although these investments were completed. I mean every aircraft that flies today above a certain level, has to have this equipment, but we haven’t done anything to take advantage of the benefits.
So, as a finishing remark, I would like to say that it’s a serious problem. It is no longer Iran, Iraq, Weapons of Mass Destruction – it is about the fight against climate change and that is what we need to put at the forefront of the global agenda. We need action and we need governments, businesses and people working together to achieve a solution.
Sir Trevor McDonald
Johan, thank you very much. I know you probably thought I would ask you this, but it’s ok for people with money to go off and buy bits of the rainforest.
What about the rest of us and would it not be better to work with governments and local communities, who, after all, must be the most important allies in accomplishing any kind of change, rather than the just going and buying up swathes of their country?
Johan Eliasch
Well, at least what I did stimulated some debate. But what I did, it’s not a solution. It does something and perhaps it’s a start towards a solution. We could develop a programme – as you say – with the communities, with the states, with the people that live in these areas, where we protect and preserve the rainforest.